In college, I had a whole class regarding branding, identity, and consistency across your brand. Ironically, it took me until now -- 2 months before my wedding -- to realize that I have been unconsciously applying that standard to the collateral I've been designing for my wedding.
We have a brand.
It just goes to show that if utilized often enough, little things become habit. I've got to say, consistency across a "brand" is not so bad a habit to have.
What does YOUR brand look like?
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